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O’Reilly Automotive has made Tru Align LLC (Newbury Park, CA) an equipment vendor. O’Reilly is offering the Tru Align universal alignment adapter to its customers who perform wheel alignment services as a tool to align today’s larger and more stylish wheels. … Danaher Corp. reports that its mechanics hand tool core revenue declined 9 percent in the fourth quarter and 11 percent for the year, primarily because of lower sales to both the consumer and professional channels. … Roanoke, VA-based Advance Auto Parts has awarded Starcom of Chicago its media planning and buying business, according to AdWeek. Starcom’s sister agency, Tapestry, has been awarded multicultural planning and buying assignments. … R.L. Polk & Co. is planning to move its corporate headquarters to the Travelers Tower II building in Southfield, MI. Polk will occupy nearly five floors in the building and serve as its anchor tenant. The new facility is less than two miles from Polk’s current First Center Building site in Southfield. Polk expects employees to begin relocating in the fall. … Moroso Performance Products (Guilford, CT) has become the first corporate sponsor to support Project 1320, the Quarter Mile Entertainment Foundation’s effort to document the history of drag racing and the performance aftermarket. … Steve Cole, owner of WriteWords, a marketing communications company based in Medina, OH, has launched his company’s website at www.4writewords.com. Cole, a 30-plus-year marketing communications veteran, specializing in the performance automotive and motorsports aftermarkets, initiated his WriteWords communications business in early 2009. … Tampa-based Floor Mat Express has launched its new online retail store at www.floormatexpress.com.