The Greensheet/Automotive Week Overview |
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Audience/CirculationThe Greensheet publishes weekly, 46 times per year, directly reaching a paid-subscriber base of just over 3,000 automotive aftermarket executive- and ownership-level personnel. We conservatively estimate that we reach another 8,800 pass-along readers for an estimated readership of nearly 12,000. Subscription BaseOur subscribers are all professional-, management- and ownership-level personnel in the industry, working in the manufacturer/supplier, distribution, marketing, media and association channels. These are decision-makers, buying influences, those involved in the strategic movement of their respective businesses and the industry as a whole. Our subscriber base is also a loyal one, with more than 40 percent of our subscribers continuing their paid subscription for at least 5 years or longer, 15 percent for more than 15 years, and 9 percent who have held a subscription to The Greensheet for more than 20 years! That why The Greensheet is accepted as the "Bible of the Industry." Editorial DescriptionAs a weekly newsletter - emphasis on news - we cover personnel news, mergers and acquisitions; financial reports of both privately-held and publicly-held companies; and any news affecting marketers, manufacturers and distributors in the independent service and parts business. We develop our own stories - never just press release rewrites - written by an editorial staff with more than 50 years of aftermarket experience. |
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