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Event organizers have modified the “Vehicle Manufacturer of the Show” program to showcase top trendsetting vehicles at this year’s SEMA Show. This enhanced program will have exhibitors determine the hottest cars and trucks in three categories: car, truck and 4×4. Here’s how it will work: Show organizers will survey each booth vehicle at the SEMA Show. The most prominent vehicles in the three categories will be announced as the “Vehicles of the Show.” Contenders for the winning vehicles will be announced prior to the show, with the winning vehicles named on the first day of the event.

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Bill Wolf, SEMA’s senior director of OEM relations, called the change an evolution to a great program. “Since the ‘Vehicle Manufacturer of the Show’ program launched more than 10 years ago, we’ve seen the level of collaboration between SEMA members and automakers increase tremendously,” Wolf said. “Automakers have discovered how to increase sales by working with SEMA members, and SEMA members have been able to develop better quality products in shorter amounts of time.”

“We recognize that exhibitors invest a great deal into developing a SEMA Show plan. We know this isn’t a casual decision,” Wolf said. “The choice to display a booth vehicle is a statement about which vehicles represent the hottest trends and customization opportunities for car and truck enthusiasts.”