‘Be Car Care Aware’ Information Is Coming To Demandforce
By Gary Molinaro | April 28th, 2010 | Category: Service Executive News | No Comments »The Car Care Council is working with Demandforce, a company that specializes in consumer demand creation for small-business, to make content from the “Be Car Care Aware” campaign available within the Demandforce D3 platform. The partnership is designed to give shop owners access to the “Be Car Care Aware” content library from within their Demandforce D3 system. The Demandforce platform will serve as a distribution point for the information, as well as provide an avenue for customers to request appointments through an online scheduling interface.
“Through this partnership, we are delivering to auto repair businesses the resources they need to successfully communicate digitally with their customers about the importance of vehicle maintenance,” said Rich White, executive director of the Car Care Council. “Combining the credibility and expertise of the Car Care Council with the dynamic communication platform of Demandforce creates a strong collaboration that will benefit service and repair professionals and vehicle owners.”
The partnership is designed to benefit consumers by educating them about proper vehicle maintenance, allowing them to avoid costly last-minute repairs.
In related news, the Car Care Council and CalRecycle have partnered to promote California’s new tire sustainability program, “Just Check It,” which informs consumers about the benefits of tire inflation and maintenance. The campaign kicked off earlier this month.
